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Tweaked copy reveals opportunities to extend brand equity and drive sales. Ethnic marketing treatment was meant to provoke thought while complimentary tagline (while slightly off brand positioning) was employed to demonstrate creativity.

Challenge
Bluefly, a leading e-commerce retailer, needed to hire a Director of Marketing to grow their acquisition and retention programs.

Results
The Interactive Strategist went through an intensive interview process. Detailed questions about optimizing Bluefly’s programs were asked and answered in good faith. To further differentiate his candidacy, a pitch kit was also provided. While a job offer was not extended, the deliverables merit review...especially as Bluefly quickly implemented some strategies. (Thus, this is the only unpaid work highlighted in the case study section.) Specifically, the Interactive Strategist: