| «
Back
to grid
|
|
Personalized email
+click to enlarge
Personalized
emails from the shopping discounts program were the primary
vehicle to build a consumer database and forge direct, ongoing
relationships with consumers, in order to cross promote and
maximize adoption of revenue generating MasterCard products.
|
|
 |
|
Challenge
MasterCard
wanted to develop direct relationships with online consumers
to increase brand preference and spend on MasterCard products.
Results
The
Interactive Strategist was allocated as a strategy consultant
and fulltime extension of staff to lead MasterCard’s
email programs and site redesign. In this agency engagement
he billed over $600,000/year and:
• |
Managed
online shopping mall, increased merchant base by 900%. |
• |
Conceived
all email strategies and tactics. |
• |
Grew
email subscriber base by 1400% through affiliate and
media relationships. |
• |
Developed
segmentation schemas and business rules to deliver targeted
content through multiple channels. |
|
