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Online newsletter
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Think
back to a time when few consumers completed online transactions.
When most were unsure if the benefits of online shopping outweighed
concerns about privacy and security.
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Challenge
Citibank,
the world’s largest credit card issuer, was facing new
competitive threats from alternative payment methods and needed
to address consumer barriers to accept online shopping.
Results
The
Interactive Strategist was contracted to launch an e-newsletter
to alleviate consumer concerns surrounding online credit card
usage and accelerate the growth of the e-commerce. Specifically,
he:
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Managed
content ideation and creation of newsletter, statement
inserts, direct mail, web updates, etc. |
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Collaborated
with shopping portal to cross-sell merchandise and feature
retailers. |
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Defined
strategies to capture email addresses and append databases. |
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