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Award-winning affiliate marketing
+click to play video excerpt
The
Interactive Strategist’s management of the LaneiBryant
affiliate program yielded a LinkShare Golden Link Award for
“Innovative Merchant of the Year.” Over 300 merchants
and affiliates attended this black-tie gala awards ceremony
hosted by Kathy Griffin at Cipriani in 2005.
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Challenge
Charming
Shoppes, the nation’s third largest specialty retailer
with the brands LaneiBryant, FashioniBug
andiCatherines, had seen a plateau
in revenue from affiliate and search marketing.
Results
The
Interactive Strategist was selected to lead the email, affiliate
and search programs. With ownership of strategy and execution,
he:
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Increased
affiliate revenue by 380%. |
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Grew
paid search revenue by 350% and exposure by 1000%, while
reducing cost per sale by 50%. |
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Improved
email inbox deliverability by 20%. |
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Won
LinkShare Golden Link Award for “Innovative Merchant
of the Year” in affiliate marketing. |
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