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Segmented email strategies
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To
engage customers the Interactive Strategist conceived strategies
and rules to deliver relevant emails based on lifecycle, behavior
and purchase history. The above was versioned for petite (short)
customers in the subject line and body of the email, and saw
significant lift over generic cells.
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Challenge
Charming
Shoppes, the nation’s third largest specialty retailer
with the brands LaneiBryant, FashioniBug
andiCatherines, had seen a plateau
in revenue from affiliate and search marketing.
Results
The
Interactive Strategist was selected to lead the email, affiliate
and search programs. With ownership of strategy and execution,
he:
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Increased
affiliate revenue by 380%. |
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Grew
paid search revenue by 350% and exposure by 1000%, while
reducing cost per sale by 50%. |
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Improved
email inbox deliverability by 20%. |
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Won
LinkShare Golden Link Award for “Innovative Merchant
of the Year” in affiliate marketing. |
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