Relationship management processes
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While working with existing systems, processes were developed to provide special offers to new registrants and purchasers at different touchpoints and stages of the relationship. The aim is to thank customers while giving them another reason to engage.

Challenge
Charming Shoppes, the nation’s third largest specialty retailer with the brands LaneiBryant, FashioniBug andiCatherines, had seen a plateau in revenue from affiliate and search marketing.

Results
The Interactive Strategist was selected to lead the email, affiliate and search programs. With ownership of strategy and execution, he: