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Best practices review
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A
strong business case was successfully presented for approval
to redesign site navigation and streamline the email registration
forms of all sites in order to increase opt-in conversions.
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Challenge
Charming
Shoppes, the nation’s third largest specialty retailer
with the brands LaneiBryant, FashioniBug
andiCatherines, had seen a plateau
in revenue from affiliate and search marketing.
Results
The
Interactive Strategist was selected to lead the email, affiliate
and search programs. With ownership of strategy and execution,
he:
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Increased
affiliate revenue by 380%. |
• |
Grew
paid search revenue by 350% and exposure by 1000%, while
reducing cost per sale by 50%. |
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Improved
email inbox deliverability by 20%. |
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Won
LinkShare Golden Link Award for “Innovative Merchant
of the Year” in affiliate marketing. |
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