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Website relaunch
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Focused
on consumers, this award-winning site leveraged and extended
the “priceless” positioning. On this homepage,
six elements are dynamically personalized based on visitor
profile to provide a relevant experience.
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Challenge
MasterCard
wanted to develop direct relationships with online consumers
to increase brand preference and spend on MasterCard products.
Results
The
Interactive Strategist was allocated as a strategy consultant
and fulltime extension of staff to lead MasterCard’s
email programs and site redesign. In this agency engagement
he billed over $600,000/year and:
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Managed
online shopping mall, increased merchant base by 900%. |
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Conceived
all email strategies and tactics. |
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Grew
email subscriber base by 1400% through affiliate and
media relationships. |
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Developed
segmentation schemas and business rules to deliver targeted
content through multiple channels. |
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