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Email relationship marketing

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The Interactive Strategist determined ways to solicit email capture from visitors in high-value content areas and obtain feedback from newsletter enrollees. These learnings were used to create relevant follow-up content to deepen relationships and evolve the communication strategy of Unwire and the Digital Home.

   


Challenge
Intel, the world’s fifth most valuable brand, needed end-to-end support for their website redesign, online relationship marketing and new product launches.

Results
While working at the #1 interactive agency in the world, the Interactive Strategist was allocated to Intel on numerous initiatives. Among many deliverables, he:

Determined needs of various audiences across lifecycle landscapes and interaction scenarios to fuel content creation and information architecture of global website rebuild.
Conceived strategy and content needs to build and integrate intel.com/unwire, a destination to promote Centrino and Wi-Fi lifestyle.
Developed relationship marketing programs with high-value audiences.
Charming Shoppes  
MasterCard  
Bluefly  
Intel »
NV Perricone MD
Nedstat  
Citibank  
Volvo  
M&M/Mars  
IBM  
Smoke-Free America  
 
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