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Direct mail postcard
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Edgy
creative helped breakthrough and showcase benefits for NedStat’s
debut in Internet World ’98 (at the height of “new
media” hype and clutter, among 600 exhibitors, 200 conference
sessions and 50,000 attendees). Prior to the event, this primer
was mailed to show registrants and internet executives.
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Challenge
NedStat,
the European leader in website analytics, was unknown in the
competitive US market (“Ned” stands for Nederlands).
They had virtually no promotional or collateral materials
as their success was due to viral acceptance of their free
site counter.
Results
The
Interactive Strategist opened and ran US offices to successfully
launch brand. Among many deliverables, he:
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Created
all marketing materials (strategy, concept, copy, design). |
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Designed
3 websites for distinct audiences. |
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Secured
blue-chip clients, agency relationships and distribution
deals. |
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Launched
affiliate program. |
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Bought
and sold banner inventories. |
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Wrote
plan used to take company public. |
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