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Promotional tradeshow giveaway
+click to enlarge
Paddleballs
with tagline “count more than hits” juxtapose
hollow web metrics to the deeper analysis that NedStat provided.
And it’s much more relevant and cool than getting another
stress ball or pen. 5,000 were distributed at Internet World
’98.
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Challenge
NedStat,
the European leader in website analytics, was unknown in the
competitive US market (“Ned” stands for Nederlands).
They had virtually no promotional or collateral materials
as their success was due to viral acceptance of their free
site counter.
Results
The
Interactive Strategist opened and ran US offices to successfully
launch brand. Among many deliverables, he:
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Created
all marketing materials (strategy, concept, copy, design). |
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Designed
3 websites for distinct audiences. |
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Secured
blue-chip clients, agency relationships and distribution
deals. |
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Launched
affiliate program. |
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Bought
and sold banner inventories. |
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Wrote
plan used to take company public. |
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