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Worst
practices: Flash animation increased load time, held visitors
hostage and caused a high abandonment rate; noisy page resembled
a banner farm and did not establish trust or convey brand
equity; and half of content is lost "below the fold."
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Challenge
With
the #1 bestseller "The Wrinkle Cure" and TV appearances,
celebrity dermatologist Nicholas V. Perricone, M.D. wanted
to grow the sales and distribution of his anti-aging skincare
products.
Results
The
Interactive Strategist was recommended and retained for several
consulting assignments. Specifically, he:
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Conceived
strategic blueprint for site redesign and search marketing. |
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Created
site design that resulted in dramatic increases in usability
and sales. |
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Wrote
presentations that secured and developed distribution
with Sephora, Saks, Neiman Marcus and QVC. |
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