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Designed
in 1997, this site provided an intuitive navigation and architecture
that moved visitors through appropriate content to accelerate
the consideration cycle and drive purchase.
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Challenge
Smoke-Free
America, an entrepreneurial concern, needed to launch a new
smoking cessation product category during an era of regulatory
assertiveness.
Results
The
Interactive Strategist performed extensive analyses to create
a comprehensive marketing program from scratch. Specifically,
he:
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Developed
business and marketing plans. |
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Raised
venture capital. |
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Conceived
product positioning and name. |
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Created
marketing materials: website, print
and online ads, telemarketing scripts, etc . |
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Managed
print and online media. |
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Obtained
catalog and online distributors. |
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